SADSHRIMPS

Art Direction · Brand Storytelling · Content

SADSHRIMPS already had a world of its own — strange, playful and unmistakably itself. My role was to help that world travel further.

Across four years, I shaped the creative direction around launches, turning illustrations and products into stories that could unfold across campaigns, social content and everyday brand moments.

With no paid media behind it, SADSHRIMPS grew from around 5K to 70K+ followers, with content regularly reaching audiences far beyond the existing community.

Created viral Reels and TikToks with 100k+ views, delivering punchy edits and on-brand content that kept viewers hooked.

My Instagram carousels unfold brand stories through carefully crafted frames, inviting viewers to immerse in the narrative.

I designed captivating Instagram story templates with simple, eye-catching visuals that stand out in a crowded feed.