United Overseas Bank: Dream Jobs
Building on UOB's "Unlimited" campaign, the Dream Jobs series offered a personal and vibrant take on inclusive hiring. Each poster reimagined everyday roles through the eyes of individuals with disabilities, transforming ordinary tasks into dream jobs. This visual storytelling encouraged viewers to rethink inclusivity and recognise the potential in everyone.
Contributions: Art direction, creative ideation, and design execution.
In-visual copy:
For most, the silver lining in threading thousands of beads together is hard to find.
But not for the artisans with autism at Eden+Elie. Today, they craft bangles from over 3000 tiny beads, one after another.
Just imagine what people with disabilities could do for your business.
In-visual copy:
For most, plating dish after dish in exactly the same way is far from a dream come true.
But not for the Mise En Place with autism at Burnt Ends. Today, he plates over hundreds of Michelin-starred dishes flawlessly every night.
Just imagine what people with disabilities could do for your business.
In-visual copy:
For most, it’s hard to see scanning hundreds of documents a day as a career that’s taking off.
But not for the employees with disabilities at UOB Scan Hub. Today, they scan and digitise over 5 million documents a year.
Just imagine what people with disabilities could do for your business.
To wrap up the project, the agency gifted UOB’s CEO a framed set of the posters from the Dream Jobs series, as a nod to the campaign’s message of inclusivity. Here’s a shot of me with the framed prints before they were handed over—definitely a proud moment! It was a fun way to celebrate the work and see it come full circle.