SK-II : Global

SK-II’s iconic red and white palette was refreshed for a global rebrand — transforming heritage colours into a bold, flexible identity system. Red became more than a brand colour; it became a cultural statement, powering packaging, retail, and campaigns worldwide.

Client: SK-II (Procter & Gamble, Global Cosmetics)

Role: Art Direction, Concept, Brand Identity System

Scope: Visual Identity, Packaging, Global Guidelines, Campaign Extensions

Agency: VaynerMedia