Nescafé: Infusing Culture with Creativity

While still a student, I worked with Nescafé on a local campaign, leading the planning and art direction. I created playful illustrations based on Singaporean phrases like "Gan Chiong Spider" and "Blur Sotong" to promote Limited Edition tote bags on Facebook, driving strong engagement.

Contributions: Designed culturally relevant illustrations and boosted social media engagement through creative visuals.

The campaign was promoted on Nescafé's official Facebook page, where the Limited Edition tote bags were snatched up like hotcakes.