Tinkle Arts: Transforming Passion into Digital Success
Tinkle Arts sought to revitalise its digital marketing through captivating content to boost revenue and engagement. As part of a pro-bono initiative, I translated their passion into compelling consumer messaging. We crafted a targeted campaign showcasing their intricate crafts and behind-the-scenes efforts, resulting in over SG$17,000 in sales, a 1,900% sales boost, a 1,000% increase in store sessions, and reaching 280,000 people. Tinkle Arts' Facebook saw significant growth in views, likes, and followers, building a strong online community.
Contributions: Directed photoshoots, crafted visual content, and executed a campaign to enhance engagement and revenue.
The photos had to be vibrant and eye-catching to captivate the target audience, while also serving as a reusable template for the client. I chose a simple yet engaging design to encourage longer scroll-throughs and sustain interest.