SK-II : White Rabbit

To celebrate the Year of the Rabbit, I reimagined SK-II’s Facial Treatment Essence in partnership with White Rabbit candy. I developed a series of storyboards that harmonised with SK-II’s brand identity, creating a captivating visual narrative for the limited-edition PITERA Essence.

Contributions: Designed storyboards, created visuals, and elevated brand storytelling for the limited-edition release.

Visual merchandising in-store: conceptualised presentation ideas for bottle displays, envisioning overall aesthetics where the White Rabbit leaps alongside the SK-II bottle.